Welcome to the Search Advertising exam refresher guide - the perfect way to prepare for your exam. We’ll cover everything from how search works, how to organize campaigns, ad formats, and how to monitor and optimize performance. This handy resource is a shortened version of the full Search Advertising study guide, which is available on our Partners Help Center. You’ll also find additional information and plenty of helpful links throughout.
Remember that your Search Advertising exam covers basic and advanced concepts including search fundamentals, bidding and targeting strategies, performance and monitoring reporting, and more. You can expect 98 questions, there’s a 120 minute time limit and an 80% passing score. You’ll need to pass both AdWords Fundamentals and Search Advertising exams (or one of the other AdWords exams like Video, Display, Shopping or Mobile Advertising) to become AdWords certified.
Module 1 Search Fundamentals Review
Module 2 Ad Formats
Module 3 Ad & Site Quality
Module 4 AdWords Tools
Module 5 Performance Monitoring and Reporting
Module 6 Optimizing Performance
Module 7 Performance, Profitability and Growth
Module 8 AdWords API
Search Advertising Certificate
- Brand: Google
- Product Code: Search Advertising
- Availability: 50